This is more about you than ever.
Every January the Moses’s of the auto industry gather at the mountain— Detroit. Yes, Detroit in January seems counter-intuitive unless you really love bitter cold, snowy weather.
[Disclosure: SheBuysCars has partnered with the Detroit Auto Show, Hyundai and DriveUsingSteel to produce this event and giveaway.]
But this isn’t about the weather. It’s about an industry that is the engine of our economy and our future. An industry that employs millions of Americans and drives some of the most important innovation on the earth. One that proudly upholds glass-ceiling breakers, risk takers and game-changers as its heroes, that celebrates innovators, outliers and those who keep its foundation rock solid.
We’re excited to be a part of THAT Detroit Auto Show.
Yes, there will be some exciting news that will come out of the show (keep reading; there’ll be some great news, especially if you’re into advanced technology, want to be among the first to try autonomous driving or simply need a great new car).
For so many years the auto industry was exclusive, aloof and hard to crack, especially for women, minorities and anyone who wasn’t an insider. But around the millennium the industry started to get real about its future. Then, the recession fast-tracked that need.
Now, the auto industry is on the forefront of not only transportation technology, but tech as a whole; auto companies are pumping billions of dollars into research, innovation, talent development and more, and leading the discussion in forums, think tanks and investment communities around globe.
Why this is about you more than ever: you buy, you advise and you influence
When the industry started its soul searching, they focused on some undeniable truths: women buy or influence the purchase of 85% of all cars and light trucks. Millennials will shape the future of the industry with their values and rule-breaking ways (and guess where they got those ideas? From their moms!). 70 percent of the world’s population will live in cities by 2050, driven of course by Millennials who want to be close to work, friends and family).
You probably already know this, or intuitively know it to be true.
Some things — good things— that never change
But there are deeper stories, too. The backbone of the industry hasn’t changed. Cars will still be the primary way people get around (even if you don’t own or drive the car that carries you) and the industry is still focused on the fun of driving, utility family or work vehicles, increased efficiency and sustainability and ensuring that you’re safer than ever.
SheBuysCars and a group of top Detroit-area influencers will be at the 2017 Detroit Auto Show, or officially the North American International Auto Show (NAIAS for short) to chronicle the news and events that will shape the year to come in autos. Join us on social media by following us @SheBuysCars and the hashtag #DetroitLovesAutos.
Among the stories we anticipate at the Detroit Auto Show are:
- A conversation with Hyundai president and chief design officer Peter Schreyer about Hyundai and the luxe new offerings from Genesis
- A tour of the show’s Automobili-D connected car and technology expo
- News about fully autonomous cars hitting the market
- A look at the all new Camry from Toyota
- A redesigned Honda Odyssey Minivan
- The Chrysler Pacifica is rumored to have an all-electric version in the works
- A surprise announcement from Kia
- A redesigned Chevrolet Traverse
- A redesigned GMC Terrain
- News from Nissan and Infiniti
- A look at the BMW all new 5 series sedan
If you’d like to attend the show, enter below for your chance to win a pair of tickets compliments of Hyundai, DriveUsingSteel and the Detroit Auto Show (see contest rules below too). 10 lucky winners will receive a pair of tickets to the show and one lucky winner will also win a $150 gift card —dinner at Roast in the Westin Book Cadillac, perhaps?
We’ll also be sharing what we leaned at the auto show on Twitter during our Twitter party on Friday, January 13th at 12 noon ET, and announcing the names of ticket winners. Just follow along using our hashtags (#DetroitLovesAutos, #HyundaiNAIAS, #SteelMatters) and follow @shebuyscars, @debthompson, @Week99er, @A2WithKids, @Solomomtravel, @roastedbeanz, @purposeblog and @tatanishapw.
Contest rules: Entries must be completed by 12:45PM ET, January 13, 2017. Contest open only to US and Canada residents; no purchase necessary; winners will be notified by email by January 14, 2017. Winners MUST pick up tickets in person at the Detroit Auto Show, Cobo Center, 1 Washington Blvd, Detroit, MI 48226, between January 14, 2017 and January 22, 2017. Winners may be asked to provide identification to receive their prize. Prize value $26 per prize, not exchangeable or cash or other prizes. Grand prize value is $176; grand prize MUST be picked up at Cobo Center and winner will be asked to provide identification. A total of 10 pairs of tickets will be awarded and a total of 1 grand prize will be awarded.