With Jaguar’s new pricing and customer care strategy, that pair of spiky stilettos is now in the budget.
Here’s why: They know that if they win you over as a customer, you’re more likely to be a customer for life.
But here’s the hurdle: Both Jaguar and Land Rover are beautiful cars with a spotted reputation; they have long been known for breakdowns, expensive repairs and maybe not the best ownership experience.
After some soul searching (and customer research) Jaguar decided to face the problem head on; the result is a customer experience they believe will not only change the brand’s reputation but will also change the whole ownership game.
Luxury brands should be packed with value, right?
That’s what the team at Jaguar Land Rover thinks, too. So the first part of the company’s strategy to win you back is to pack its models full of design and leading-edge features for a very reasonable price.
“We don’t want to be the high-priced outlier,” said Rob Filipovic, head of product planning for Jaguar Land Rover. “We will be far more competitive,” offering the consumer not just a better priced car, but packing in more features and technology for the money. Jaguar will add two new models to the lineup: a compact sedan with a starting price of about $34,000, and inspired by the F Type, which they consider to be the soul of Jaguar, a crossover called the F Pace, which starts at about $40,000 and will be in showrooms in early 2016.
Here’s where the savings really add up
Scheduled maintenance and bumper to bumper warranty. Five years worth of all that. Jaguar’s Elite Care program covers oil changes, filter changes, fluid flushes and other scheduled maintenance (typically wear and tear items such as wiper blades and tires are not included) for 5 years or 60,000 miles, which means you’ll save a few hundred dollars a year that you can ‘reallocate’ for other necessities, such as those studded Valentino pumps you’re been eyeing.